Ferrari Luce

[IanF]

Very obvious Apple (well, Jony Ive’s) influence, but steering wheel has a nice clean design and slim profile.. guess the padels are for regen, 500km range and power figures may be indicative of targets or “real world” figures; nothing extraordinary though

[Rich B]

That’s a very flat seat base and a very utilitarian looking interior. i presume it’s an SUV or something else very un-ferrari like.

[Mito Man]

That is a pretty terrible mix of retro and modern. I guess the car is pretty soulless and they’ve followed most other EV manufacturers by making it look retro.

[Mito Man]

Looks like something you’d buy to stick on a desk for sim racing. Wonder if the steering is totally electronic like a cybertruck?

[Rich B]

it reminds me of a sort of retro Ford concept car look from 20 years ago. i’d imagine it in the new bronco or something.

[jamcg]

It looks like if Apple made a sim racing rig rather than an actual car interior

[Gavster]

Jesus christ the Luce name is going to get murdered, it reminds me of the one nighter I had with big Lucy, when in fact it's pronoucned "Lew-chay"

[Mito Man]

It looks like if Apple made a sim racing rig rather than an actual car interior

We finally got the Apple Car

[simon_g]

Nerdy design article about the Luce interior details: https://www.prndlcars.com/p/what-they-c ... e-jony-ive

There's some really interesting stuff - fwiw I love how that steering wheel looks.

[KiwiDave]

Nerdy design article about the Luce interior details: https://www.prndlcars.com/p/what-they-c ... e-jony-ive

That article is fantastic.

[IanF]

Yes, really good.. “ the number of people dying because of dumb interfaces.” Jony Ive

[Explosive Newt]

Nerdy design article about the Luce interior details: https://www.prndlcars.com/p/what-they-c ... e-jony-ive

There's some really interesting stuff - fwiw I love how that steering wheel looks.

That is fantastic, and I really really hope laying it out so well and so unarguably means it is copied by the rest of the industry.

[Rich B]

Nerdy design article about the Luce interior details: https://www.prndlcars.com/p/what-they-c ... e-jony-ive

There's some really interesting stuff - fwiw I love how that steering wheel looks.

That is fantastic, and I really really hope laying it out so well and so unarguably means it is copied by the rest of the industry.

Theyre definitely good at talking up their designs!

it’s still going to depreciate like a lead covered stone!

[Mito Man]

Really? Flat bottomed wheel with indicators as buttons is a terrible choice for a road car. And the oversized regen paddles are rather laughable.

They can talk non stop gibberish for days though. “The result is an interface where the physical and digital actually talk to each other. Press a physical button on the steering wheel and the display behind it responds — not with a static icon, but with a dynamic graphic that expands to show you more information”

Wonder what they wrote in those 4 volumes - absolute bollocks I imagine.

[KiwiDave]

Wonder what they wrote in those 4 volumes - absolute bollocks I imagine.

Not an appreciator of the process of design then Mito?

[Rich B]

Wonder what they wrote in those 4 volumes - absolute bollocks I imagine.

Not an appreciator of the process of design then Mito?

to be fair, you read the bit Mito quoted, where they explained how buttons work like it was some sort of revolution!?

I expect there’s a whole volume dedicated to the way the steering wheel transmits its movement to the driving wheels like it’s something Ferrari weren’t aware of!

[GG.]

Wonder what they wrote in those 4 volumes - absolute bollocks I imagine.

Not an appreciator of the process of design then Mito?

I think he's probably right

As someone that owns a Jony Ive designed Montblanc pen (so I'm not inherently averse), that design language doesn't work in a car for me. Its so obviously a product of his mind that its almost like a "special edition" version of a normal car where they've ripped out its regular interior and put an iPod homage in. I think its the overly rounded edges of the screens that scream out. Not for me.

[Ascender]

Thanks for linking the article, that was a good read.

Whilst there's no doubt that Jony Ive is someone who definitely loves to sniff his own farts, I do love his design work. It's when he's given too much leeway and isn't challenged that the problems start, but all this stuff looks lovely.

The design of the indicator buttons themselves are the bit that just doesn't look right to me, but I'm assuming part of the brief would have been around not going backwards to things like stalks, but clearly for things to be, or feel more analogue.

He's right about the touchscreen stuff though. I'm hoping car manufacturers start to rethink that a bit and find a better solution with some touch and some physical controls.

[GG.]

with some touch and some physical controls.

Despite what I said above - it has to be toggle switches FTW