Musk needs to win back advertisers, so he's functionally extorting them.
"Spend $x00 on ads in a month or we'll take your checkmark away"
https://www.theregister.com/2023/07/26/ ... _again_to/
I'm sure Eli Lilly will appreciate that, and it'll probably end up in the court case they're currently in with Twitter for, you know, the billions of lost revenue due to Twitters checkmark system letting them be spoofed. Which if they don't spend ad money on, will be taken away from them....
Musk is, reportedly, self medicating himself ketamine microdosing. I think perhaps he misheard that microdosing was just snorting one line, not three - it'd certainly explain the last week
