AutoTrader "Deal Builder"

Post Reply
User avatar
mik
Posts: 14840
Joined: Wed Apr 11, 2018 6:15 pm

AutoTrader "Deal Builder"

Post by mik »

Saw this today - interesting.

User avatar
Jobbo
Posts: 12323
Joined: Wed Apr 11, 2018 4:20 pm

Re: AutoTrader "Deal Builder"

Post by Jobbo »

If I were a dealer, I think I'd stop advertising on Auto Trader. They pay enough to AT; there is no point pandering to this.

However, if there were a dealer who I didn't like, it could be amusing to prevent them selling their stock for 3 weeks. Would only cost £1100 - I'm not interested in reserving a Civic :lol: I assume the reservation fee is refundable.
User avatar
Rich B
Posts: 11646
Joined: Wed Apr 11, 2018 4:22 pm
Currently Driving: T6.1 VW Transporter combi
S1 Lotus Elise

Re: AutoTrader "Deal Builder"

Post by Rich B »

Jobbo wrote: Thu Nov 06, 2025 6:16 pm If I were a dealer, I think I'd stop advertising on Auto Trader. They pay enough to AT; there is no point pandering to this.

However, if there were a dealer who I didn't like, it could be amusing to prevent them selling their stock for 3 weeks. Would only cost £1100 - I'm not interested in reserving a Civic :lol: I assume the reservation fee is refundable.
Yep, if you were selling a rare car with only a few for sale, you could quite easily pay a few hundred quid and take the others off the market for 3 weeks.

It does seem crazy to allow the reserve to take effect without qualification or consent from the seller.
User avatar
scotta
Posts: 3582
Joined: Wed Apr 11, 2018 4:28 pm

Re: AutoTrader "Deal Builder"

Post by scotta »

Jobbo wrote: Thu Nov 06, 2025 6:16 pm If I were a dealer, I think I'd stop advertising on Auto Trader. They pay enough to AT; there is no point pandering to this.

However, if there were a dealer who I didn't like, it could be amusing to prevent them selling their stock for 3 weeks. Would only cost £1100 - I'm not interested in reserving a Civic :lol: I assume the reservation fee is refundable.
This was my exact first thoughts. Couple of fake accounts setup and a few quid on a returnable deposit.
IanF
Posts: 3633
Joined: Wed Apr 11, 2018 3:58 pm
Currently Driving: Ferrari F430 Spider
BMW M4 Comp
Mini Cooper
LR Evoque P300e
Contact:

Re: AutoTrader "Deal Builder"

Post by IanF »

Yeah, does seem unfair to dealers, but equally I dislike his suggestion that whilst you’re sorting out finance/part-ex on the car you believe you’ve reserved, the dealer can sell it to someone that pays cash for example.. especially as I imagine if I’d reserved a car, I’d probably have stopped looking at alternatives and maybe agreed the sale of my old car to a third party.

Like he says, autotrader is a voluntary service that dealers use, so you either comply with their terms or use a.n.other.. (was it Bryn that set up Motorway?)
Cheers,

Ian
User avatar
Rich B
Posts: 11646
Joined: Wed Apr 11, 2018 4:22 pm
Currently Driving: T6.1 VW Transporter combi
S1 Lotus Elise

Re: AutoTrader "Deal Builder"

Post by Rich B »

Doing the reserving via a (basically free) click with no actual discussion/qualification does seem to be a massive over reach - especially if the full control of this is in the consumers court.

Would people be as keen if the £99 went to the dealer and wasn’t refundable?
User avatar
240PP
Posts: 1901
Joined: Sat Apr 14, 2018 9:27 am
Currently Driving: A5 3.0 TDI, 987 S.

Re: AutoTrader "Deal Builder"

Post by 240PP »

Daft idea in the extreme. And..

1: it’s mandatory
2: they’re charging for it.

Have AT forgotten who their customers are?
Post Reply