Aston Martin 1st half 2024 Results: A Pivotal Moment

[SSO]

Just posted up the analysis of Aston Martin's 1st half 2024 results.

​https://ssoreport.com/aml-1st-half-2024-results

To deliver their 2024 Guidance, they will need to grow wholesales by 159% in the 2nd half vs, the 1st half actuals.

Comments?

[Zonda_]

Layman’s perspective: they need to stop making daft projects that they struggle to make work like the Valkyrie etc and concentrate on getting a range of decent affordable (relative) road cars.

[SSO]

Layman’s perspective: they need to stop making daft projects that they struggle to make work like the Valkyrie etc and concentrate on getting a range of decent affordable (relative) road cars.

Is the daft cars that are generating the deposits needed to keep the lights on right now. Its a bit of a vicious circle.

[Jobbo]

Having prices on their configurator would be a start. The base model (Vantage) seems to be the best part of £200k now. Its a fabulous looking car which could easily compete with a 911 at £120-130k; but offering it only in 600+ bhp form at a price higher than a 911 Turbo massively limits potential sales.

[integrale_evo]

Purely anecdotally, I rarely see any of the modern / current astons on the road. Back in the late 2000s it seemed like v8 vantages and db9s were everywhere.

[Jimmy Choo]

Purely anecdotally, I rarely see any of the modern / current astons on the road. Back in the late 2000s it seemed like v8 vantages and db9s were everywhere.

I was thinking that I saw one not long ago but then realised I've not seen a new Aston for about 5 years!

[Jimmy Choo]

Just posted up the analysis of Aston Martin's 1st half 2024 results.

​https://ssoreport.com/aml-1st-half-2024-results

To deliver their 2024 Guidance, they will need to grow wholesales by 159% in the 2nd half vs, the 1st half actuals.

Comments?

That picture at the top of the article made me go "ooooooh!" in a way that Terry Thomas would be proud of.

So the TL:DR is "Still a basket case, management say it's not"?

[SSO]

Purely anecdotally, I rarely see any of the modern / current astons on the road. Back in the late 2000s it seemed like v8 vantages and db9s were everywhere.

Likewise, in the US, I've only ever seen two DBXs on the road.

[Sundayjumper]

That picture at the top of the article made me go "ooooooh!" in a way that Terry Thomas would be proud of.

That picture at the top of the article made me go "why is he using a picture of a Mustang here ?"

[Ascender]

I can't remember the last time I saw one on the road round here and like @Jobbo, thought I'd made a mistake when looking at the price of a new Vantage last week. Baffling.

[Jimmy Choo]

That picture at the top of the article made me go "why is he using a picture of a Mustang here ?"

I'm much more likely to afford a Mustang.

[IanF]

Purely anecdotally, I rarely see any of the modern / current astons on the road. Back in the late 2000s it seemed like v8 vantages and db9s were everywhere.

Likewise, in the US, I've only ever seen two DBXs on the road.

Jeez, there are two within 100ft of my front door!

I test drove one a while back when they did an invite thing at my gym; lovely SUV, but felt quite old fashioned.. obviously they’ve updated it now, but I’m surprised they’ve not modernised the powertrain. I see quite a lot of DB11s around, big cars for our little roads and sat in a Vantage at SP and it was a very nice place to be, but it’s just an AMG GT in a fancy dress, which leads me to my point.

I think the one model, one engine option doesn’t allow them to maximise their demand, as Jobbo says they have the new Vantage at £180k, why not have a less powerful version at £140-150? (Mercedes is doing that)

Ofcourse, that would be a change in direction and, as you noted, Lance Stroll isn’t about to give up the reins, so won’t happen in the near future.