Land Rover

[mik]

https://cardealermagazine.co.uk/publish ... ans/283002

[Jobbo]

Saw this yesterday. I can see that it's unnecessary for Range Rovers, and the wider use of Discovery make it apparent that they were trying to do a brand thing, but surely the Defender needs to be badged and name Land Rover? In fact, why not quietly drop the Defender name and make Land Rover the sole badge on the Defender as part of this?

[Mito Man]

I’ve always been more confused that the full fat Range Rover never had a proper name - Range Rover is the sub brand - then you have the individual models - Sport, Velar, Evoque so it’s stupid that the current one is just called the new Range Rover.

[Rich B]

Meh, they'll bring it back with a big fanfare in 5 years time I expect.

[Ascender]

It makes sense in terms of having a simple product lineup for those cars I guess - Range Rover, Defender and Discovery - with the models underneath it. Does anyone ever preface Defender with "Land Rover" unless you're talking to someone who literally has no idea about cars?

[V8Granite]

As a LR fanboy up to the L322 I’d love to be offended but they produce crap with bad engines and chintzy specs.

Let them stick with the Range Rover brand to appease the wannabe gentry.

Dave!

[Swervin_Mervin]

[GG.]

As a LR fanboy up to the L322 I’d love to be offended but they produce crap with bad engines and chintzy specs.

Let them stick with the Range Rover brand to appease the wannabe gentry.

Dave!

Umm... I hate to break it to you but I'm not sure the P38 was a paragon of reliability or top quality materials (half the interior was cheapo hard plastic or rubberised fake leather...)

I do agree that they're losing their way with Evoque, Velar, etc. but then again, they had the Freelander back in the day so much stays the same and engines have always has their "issues".

I think really this will just be a branding exercise as they've said they'll keep the green LR logos on the cars. It reminds me of the habit Harry M has fallen hook line and sinker for in dropping the definitive / indefinite article before the name of the product - e.g. saying things like "with Range Rover" or "on M3" - annoying marketing speak.

[V8Granite]

As a LR fanboy up to the L322 I’d love to be offended but they produce crap with bad engines and chintzy specs.

Let them stick with the Range Rover brand to appease the wannabe gentry.

Dave!

Umm... I hate to break it to you but I'm not sure the P38 was a paragon of reliability or top quality materials (half the interior was cheapo hard plastic or rubberised fake leather...)

I do agree that they're losing their way with Evoque, Velar, etc. but then again, they had the Freelander back in the day so much stays the same and engines have always has their "issues".

I think really this will just be a branding exercise as they've said they'll keep the green LR logos on the cars. It reminds me of the habit Harry M has fallen hook line and sinker for in dropping the definitive / indefinite article before the name of the product - e.g. saying things like "with Range Rover" or "on M3" - annoying marketing speak.

Agreed the P38 in particular was a stretch there

It was a vehicle you could actually off-road and then clean up for the weekend. The newer they get, the more plastic gets added and the more they become pointless off-road in any way.

Dave!

[GG.]

Speaking of Rangies - there must have been a delivery of the new models recently as I saw about 4 coming back from Oxford on the M40 last week... They look great and make mine look quite dated. Extremely annoying

[DeskJockey]

Speaking of Rangies - there must have been a delivery of the new models recently as I saw about 4 coming back from Oxford on the M40 last week... They look great and make mine look quite dated. Extremely annoying

New one is very colour sensitive I think. Have seen a couple in murdered out spec and the rear looks weird with no visible lights. I prefer the L405.

[Gavin]

First one I saw was in black and made me look twice. Despite living in an area full of money and RR products it is the Defender that is all over the place these days, maybe prospective owners not wanting to put up with all the reliability problems?