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Re: New Capri
Posted: Sun Jul 14, 2024 8:57 pm
by Beany
He doesn't exactly sound enthused - 'accelerates like all EVs do', 'very smooth and neutral' etc.
Naturally, on the Paul Swift ride, the already rampant that’s-never-a-Capri controversy raised its head. People kept poking their heads into our windows to tell us so.
My view: of course it’s a Capri. Ford can call it what they like. And they’d never have raised so much consciousness of a simply styled, nicely proportioned car any other way.
[...]
If there was a mis-step, it might have been the advertising promise that The Icon was returning. It isn’t. This is a different, much bigger car with a pleasantly familiar name.
Thanks for confirming it was a cynical marketing ploy and not actually related to the Capri, in any way, at all, other than to get eyes on it.
Re: New Capri
Posted: Sun Jul 14, 2024 9:12 pm
by integrale_evo
Quite. I bet there wouldn’t have been a fraction of the social media content about it if it had had a random generic name. May as well use one from the past they already have the rights to use and know it’ll get posted all over the internet.
Re: New Capri
Posted: Sun Jul 14, 2024 9:44 pm
by Mito Man
It's also a commitment that they'll not be making a small lightweight-ish EV any time soon.
Re: New Capri
Posted: Mon Jul 15, 2024 1:05 pm
by Zonda_
I don't know if it's good or bad that they have at least included nods to the Capri in the front ens and the C pillar swoop.
Re: New Capri
Posted: Mon Jul 15, 2024 5:25 pm
by Ascender
integrale_evo wrote: Sun Jul 14, 2024 9:12 pm
Quite. I bet there wouldn’t have been a fraction of the social media content about it if it had had a random generic name. May as well use one from the past they already have the rights to use and know it’ll get posted all over the internet.
That's true, but in a case like this I'd love to see if any of it translates into a sale. Having publicity is good, but nostalgic stuff like this only really works if there's something appealing about the end product which specifically harks back to the original.
But I guess your marketing guys can say "job done" with Capri trending and all that bobbins.
Re: New Capri
Posted: Mon Jul 15, 2024 5:36 pm
by mik
In related news, I hear Raleigh have announced a new Chopper for 2025.
