Lotus Emira

[RobYob]

Ouch

Goes 50% further than an Exige

[MikeHunt]

I just googled it and the tank is 52 litres so circa £80 worth, not exactly a thimble of a tank.

[scotta]

Ouch

My 128ti did 8mpg round Knockhill.

[Beany]

Why is this a surprise to anyone who's owned a car with a trip/fuel economy computer at any point in the last thirty years?

[Mito Man]

It'll do 22 laps of the full Silverstone circuit which is the longest track in the UK. I'd say that's sufficient and you'll have other problems long before you run out of fuel!

[scotta]

It'll do 22 laps of the full Silverstone circuit which is the longest track in the UK. I'd say that's sufficient and you'll have other problems long before you run out of fuel!

I drained two tanks in a day on the Silverstone GP circuit in the club racer.

[MikeHunt]

Why is this a surprise to anyone who's owned a car with a trip/fuel economy computer at any point in the last thirty years?

Because a lotus only weights 700kg

[jamcg]

That’s not good

https://www.evo.co.uk/lotus/208109/lotu ... inevitable

[Jobbo]

So that's possibly the end of the Emira I guess - the 300 staff left must be on the engineering not the manufacturing side.

Wonder how many people have orders in which won't get fulfilled?

[mik]

I know they've been teetering on the edge for some time - real shame.

[V8Granite]

They’ve been embarrassingly bad at job security for as long as I can remember.

We had people come to Perkins from Lotus on the test beds over 25 years ago as they hire and fire every five minutes.

Dave!

[Explosive Newt]

The Emira is fundamentally a decent car - and didn't it have a backed up order book? So how they have failed to make it a success is mind-boggling.

Their forays into EV territory more predictable disasters however.

[GG.]

Their forays into EV territory more predictable disasters however.

Though everyone has fallen into that trap - including Porsche.

[IanF]

Jaguar is so fvcked..

[integrale_evo]

They’ve been embarrassingly bad at job security for as long as I can remember.

We had people come to Perkins from Lotus on the test beds over 25 years ago as they hire and fire every five minutes.

Dave!

Exactly this. Being into cars and spending the first half of my life living 10 mins away, everyone has always asked why I don’t work at lotus.

Because I’d like some sort of job security and they hire and fire on a whim at 6 monthly intervals!

I’m surprised there are 500 people working there in total to be honest, not sure how much it’s grown since I was there ( as a temp 25 years ago ) but at that point it still felt like a pretty small business where most people knew each other.

[mik]

So that's possibly the end of the Emira I guess

https://www.autocar.co.uk/car-news/new- ... emira-2027

[Jobbo]

Yeah, who will build it? I suppose if they only sell a couple of hundred a year, the remaining staff would be enough.

[mik]

I thought there was talk of moving manufacturing East?

[Jobbo]

The article refers to that rumour and says it was denied.

[mik]

As we are discussing Emira+ in this thread - Lotus released their Q2_25 Results a few days ago.

We could do with an @SSO breakdown, but $218MM loss cited for the first half of the year, with sales figures dropped significantly over the same period in 2024. (20% drop in lifestyle EV's, and 64% drop in sports cars (which is almost entirely Emira - maybe a smattering of Evija in there)).

With overall sales up in China, it was Lotus's biggest market for this period. That's mainly due to other market sales completely tanking however.

The Eletre (EV SUV) and Emeya (EV saloon) must offer huge profit opportunity (given their price point, with all manufacturing in China) that Lotus have clearly struggled to leverage. Even in China - Geely's home territory.

A sad state.