Jaguar?

[IanF]

https://www.motor1.com/news/148425/conc ... ncoln-mk9/

[Ascender]

This is utterly baffling. I wonder how much they paid the advertising agency who came up with this? I'd love to have seen that pitch meeting.

[speedingfine]

Surely this is just an attempt to kill the company off ASAP

[MikeHunt]

There is no such thing as bad publicity, right?

[IanF]

[nuttinnew]

Front or back?

"Copy nothing"; sounds ugly, doesn't have a G, and that pic has undertones of Auto Union.

[Mito Man]

Looks like it’s Cybertruck inspired

[GG.]

The fact they've chosen to launch it in Miami probably says all you need to know.

[Beany]

Jaguar just fucking speedrunning the ruination of their own at least reasonably illustrious history.

The only thing I can think of is that this is Alpha and Omega level trolling.

[Mito Man]

Here’s the rest of the car

[IanF]

We’re all going to be pretty sheepish when they launch a 600hp NA V8 2 seat roadster that weighs 999kg for £45k!

[nuttinnew]

Isn't that the Tesla Johnnycab?

Undergubbins from the unreleased XJ EV?

[MikeHunt]

Here’s the rest of the car

My wife sitting next to my just saw that photo and commented that its worse that the other shit Tesla.

[RobYob]

After seeing that the J and r are the same shape inverted now all I see is AGUA which sounds like a shit cologne but would be entirely in line with the craptacular new advertisement.

WTF were they thinking?

[GG.]

After seeing that the J and r are the same shape inverted now all I see is AGUA which sounds like a shit cologne but would be entirely in line with the craptacular new advertisement.

WTF were they thinking?

CON GAS OR SIN GAS (that actually works on many levels )

[IanF]

After seeing that the J and r are the same shape inverted now all I see is AGUA which sounds like a shit cologne but would be entirely in line with the craptacular new advertisement.

WTF were they thinking?

CON GAS OR SIN GAS (that actually works on many levels )

Very good!

[Explosive Newt]

In a bold move, this is actually the side view.

[jamcg]

They will promise so much but what they will deliver will be a Rebodied I-pace and then wonder why everyone says it’s shit

[ZedLeg]

I was laughing at folk online doing the “go woke, go broke” bit after the ad that dared to have people wearing pink in it.

Like, if they knew anything about Jag, they’d know they’ve been broke for decades

[Ascender]

I like how they've used "copy nothing" while using the classic colour scheme from GTA Vice City and anything else of that ilk.