Mito Man wrote: Thu Apr 06, 2023 8:54 pm
I thought he’d earn more than that but my logic is probably flawed. You’ve got YouTube channels like LTT with what looks like 1-3 million views per video recently. I remember watching an office tour video of there a while ago and it seemed like they had over 20 people working for them and an entire warehouse. They must be selling a lot of crap overpriced merch!
You do get the odd channel like that with loads of employees which makes me wonder how the numbers work out.
Probably better off staying as a small 1-3 man band tbh!
He might earn a lot more than that, because YT income varies hugely, so it's very hard to make accurate predictions. I know the guys at
Sorted Food who have 2.68m subs and 11 million views in the last 30 days. They do all their filming in their own generously sized studio in E1 with small offices attached, and definitely have around 6-8 members of staff, in addition to the three main guys. They're obviously bringing in waayyy more than £20k a month to pay the rent and salaries! But they also do a subscriber-only podcast, recipe books, merch etc etc too and negotiate sponsored posts with some very wealthy businesses.
Simon wrote: Thu Apr 06, 2023 9:08 pm
The thing is that what you get from adsense all depends on what type of ads are put before/in your vids. If you are a financial channel and so get financial ads in them then you get the highest revenue per thousand of all the ad types. I'm not sure what ads Furze gets as I'm on premium so don't see them but I doubt they're financial ads.
Funny that you should bring that up, it's reminded me that Furze was sponsored by a financial exchange in his videos sometime around 2020/21, so there's a chance he might have picked up some higher CPM ads too. It's so complex because it depends how many ads you have, how long people watch and another factor is the location of your audience, e.g. the CPM for Indian viewers is far lower than for US viewers.
Rich B wrote: Thu Apr 06, 2023 9:12 pm
he's only done one new video in the last 3 months though, so 8m views is well down I expect on his full strength monthly potential.
He has 1.5billion views overall...
Good point, also YouTube ad revenue also used to pay a vast amount more than they do now, if you go back to around 2018 and earlier (and he's been on there over a decade IIRC). I think originally they started paying out ad revenue as soon as you hit just 50k views on a video
Using the previous calcuation:
1,500,000,000/1000*£3 = £4,500,000 * 0.55 = £2,475,000 as a bare minimum from just ad revenue over the life of his channel.