Wells Vertige
- Rich B
- Posts: 11527
- Joined: Wed Apr 11, 2018 4:22 pm
- Currently Driving: T6.1 VW Transporter combi
S1 Lotus Elise
Re: Wells Vertige
Tbh, if you want an Elise/Exige type car and have £50k, then you might as well just go and get an Elise or Exige.
Re: Wells Vertige
I think it's an entry in to something bigger down the line. I believe I read somewhere (or heard) that they see themselves as a mini-McLaren.Jobbo wrote: Tue Jan 24, 2023 12:39 pmI like the Autocar week in motoring podcast, plus they've had May and Harris as guests so it's not always just Prior and Cropley. Not listened to all of them yet though.Holley wrote: Tue Jan 24, 2023 11:58 am Heard Matt Pryor and Steve Cropley talk about it in there podcast (very much two old blokes talking in a pub, but I quite like that).
Apparently only intend to sell 50 before moving on and Autocar seem to rate it.
Personally I would rather have a GR86 at £20k less, but can see why someone might want something more unique and British.
As for the Vertige, selling 50 seems a very pragmatic aim. That's £50k times 50, so £2.5m total revenue. Deduct the VAT and it' a bit over £2m. How much are the material/parts costs for a car; maybe 25% though I think that's optimistic, but still: let's be generous and say £10k per unit. How on earth is there any money in the coffers to develop and build the thing? Even with Mr Wells buying his premises - so they'll have a value later down the line - the costs of building them and complying with legislation can't make it viable.
Good luck to him; it's been a long time since we've had a plucky British maker start-up. But I hope he's already financially secure because this is a vanity project at best.
Interesting way starting with a £50k car rather than a £1m+ car that so many start-ups seem to do. Clever? We'll see I guess.
Enjoyed both the Harris and May guests. Was quite amusing just how many times May as been fired from previous jobs!
Re: Wells Vertige
When I first saw the Vertige I wondered if Chris Greville-Smith was involved; Bishops Itchington isn't far from where he designed and built the Phantom Vortex (latterly Vortex GTR) and since he owned my old house in Kenilworth before me, he actually built it in what became my car magazine storage area
https://www.vortex-auto.com/vortex--our-history.html
Can't see any link, though Chris has done a fair bit of chassis consultancy for others over the years, so possibly behind the scenes.

https://www.vortex-auto.com/vortex--our-history.html
Can't see any link, though Chris has done a fair bit of chassis consultancy for others over the years, so possibly behind the scenes.
- Rich B
- Posts: 11527
- Joined: Wed Apr 11, 2018 4:22 pm
- Currently Driving: T6.1 VW Transporter combi
S1 Lotus Elise
Re: Wells Vertige
Surely this isn't real!??
Re: Wells Vertige
Istr that as a kit using Rover 800 partsJobbo wrote: Tue Jan 24, 2023 1:26 pm When I first saw the Vertige I wondered if Chris Greville-Smith was involved; Bishops Itchington isn't far from where he designed and built the Phantom Vortex (latterly Vortex GTR) and since he owned my old house in Kenilworth before me, he actually built it in what became my car magazine storage area![]()
https://www.vortex-auto.com/vortex--our-history.html
Can't see any link, though Chris has done a fair bit of chassis consultancy for others over the years, so possibly behind the scenes.

Rural place names ftw


Re: Wells Vertige
I can’t figure this out either - in my experience, tooling costs for pretty much anything are significant - amortising that cost over only 50 vehicles just can’t work with that asking price Shirley?Jobbo wrote: Tue Jan 24, 2023 12:39 pm
I like the Autocar week in motoring podcast, plus they've had May and Harris as guests so it's not always just Prior and Cropley. Not listened to all of them yet though.
As for the Vertige, selling 50 seems a very pragmatic aim. That's £50k times 50, so £2.5m total revenue. Deduct the VAT and it' a bit over £2m. How much are the material/parts costs for a car; maybe 25% though I think that's optimistic, but still: let's be generous and say £10k per unit. How on earth is there any money in the coffers to develop and build the thing? Even with Mr Wells buying his premises - so they'll have a value later down the line - the costs of building them and complying with legislation can't make it viable.
Good luck to him; it's been a long time since we've had a plucky British maker start-up. But I hope he's already financially secure because this is a vanity project at best.
Re: Wells Vertige
I recon this is closer to the mark, can you imagine the constant background hum of "We're so glad SOMEONE is still making the Lotus lightweight small platform even when Hethel gave up on it" in future publicity of a Lotus product?Sundayjumper wrote: Tue Jan 24, 2023 11:35 am I don't imagine it's quite so black & white. Just because you don't want to do something, doesn't mean you're happy for someone else to do it.
Practically keeping production of that tub up may not be straightforward even if Lotus were willing to sell the tooling (assuming it isn't knackered) those extruding machines can't be cheap and I imagine are now flat out making Emira bits. So there's a large capital investment to go with your niche vehicle...