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What is BMW doing
Posted: Thu Jan 17, 2019 3:56 pm
by ZedLeg
Are they looking at the grilles at a different scale to the rest of the cars?
Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:11 pm
by NotoriousREV
Every time I see the official photos I think it's a photoshop piss take.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:16 pm
by tim
Doing an Audi.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:18 pm
by mik
Grilles must be the new wheels.
Biggah iz bettah!
Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:20 pm
by Rich B
Someone signed these off. Is there some huge market like China or something that like cars that look like that big beast thing in star wars (no, not John Boyega smart arse.)

Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:43 pm
by Mito Man
My favourite thing about the absurdity of the 7 series grill is that it’s stretched so far beyond being functional that they’ve blanked the top 1/3 of it off.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 4:52 pm
by Jobbo
If they make them ugly enough, the Chinese won't copy them quite so directly?
Re: What is BMW doing
Posted: Thu Jan 17, 2019 5:12 pm
by NotoriousREV
Jobbo wrote: Thu Jan 17, 2019 4:52 pm
If they make them ugly enough, the Chinese won't copy them quite so directly?
Or they’ve realised they can buy cheap, Chinese copies of their own cars on Aliexpress so they don’t need to bother making them themselves?
Re: What is BMW doing
Posted: Thu Jan 17, 2019 5:29 pm
by GG.
Jobbo wrote: Thu Jan 17, 2019 4:52 pm
If they make them ugly enough, the Chinese won't copy them quite so directly?
In that case I think they've woefully underestimated the Chinese and their resilience to aesthetic horrors.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 5:47 pm
by IanF
Active aero/cooling Mito. I don't mind it, although I've never thought a Rolls Royce has too big a grill either! Asia, especially China and India, seems to like this style and the US like old school large grills aswell, so maybe it's just British sensitivities?
Re: What is BMW doing
Posted: Thu Jan 17, 2019 6:29 pm
by Mito Man
I’m referring to the non active part at the top which is blanked off. It will look really crap when the rest of the grill is open.
I don’t have an issue with big grills either, it’s just that some iconic designs don’t work in a bigger form factor. For example there’s no way to make an Alfa grill big so they enlarge the lower grill on the bumper, much the same applies to the kidney grill. BMW say they’re paying homage to the 328 Roadster but that also looked crap, the 507 which had the grill stretched horizontally worked much better in that regard.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 8:30 pm
by Foz
BMW styling really is shit these days, can’t see me going back to the brand any time soon.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 8:36 pm
by integrale_evo
I don't hate the 7er, it a big silly car which kind of suits a big silly grille, and it's far from the worst looking 7 series there's been.
The 4x4 thing ( I forget which one it is ) looks like a photoshopped joke.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:11 pm
by Swervin_Mervin
integrale_evo wrote: Thu Jan 17, 2019 8:36 pm
it's far from the worst looking 7 series there's been.
Really?
Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:15 pm
by Rich B
Swervin_Mervin wrote: Thu Jan 17, 2019 9:11 pm
integrale_evo wrote: Thu Jan 17, 2019 8:36 pm
it's far from the worst looking 7 series there's been.
Really?
worst imo.
Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:22 pm
by Swervin_Mervin
Granted the E65 wasn't a looker, but I think it's aged fairly well.
It's not just the grille on the new one but those bloody awful chrome strips than run from behind the front arch and along the sill. The same ones they're ruining numerous other models with at the moment.
Still, they're to be applauded in this day and age for still knocking them out with a V12

Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:22 pm
by integrale_evo
Come off it, the e65 was a vile mess that's certainly not got better with age

Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:29 pm
by Swervin_Mervin
You've picked by far and away the worst example there to illustrate your point
I rather like this:

Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:42 pm
by Foz
Facelift on the big wheels is a nice car!
Re: What is BMW doing
Posted: Thu Jan 17, 2019 9:54 pm
by integrale_evo
The original was so ugly they made prefacelift tweets a couple of years after launch, and offered a conversion kit after the facelift to update the earlier cars.
That pic wasn't chosen as a specifically ugly one, it was the first release spec car I found as they probably broke most cameras.