OV9

Just took a look at Porsche's Q3 and YTD results. Not a pretty picture. Sales down in the US and China. EVs really struggling.

https://ssoreport.com/porsche-q3-2024

How long do you think it will take to get it turned back around?

This isn't just a Porsche problem is it?

New cars are horrifically expensive, EVs depreciate horribly (my brother in law traded in an early Taycan Turbo S for a Cross Turismo and got bid in the balls for it).

Sales are down across all manufacturers really. It's just a case of who is falling the least.

Yeah, it appears they’ve been caught out by the lack of demand in EVs. Plus the security issue accelerating the withdrawal of the Cayman/Boxster, which probably made sense when the decision was made, but now looks like a risky move (although a two seat EV with Porsche branding should be something special hopefully).

Mercedes and Jaguar have both tried to move their brand up market, I don’t think it’s worked for Mercedes, and doubt it will for EV-only Jaguar, so the increase in price of Porsches at the same time as the loss of low interest rates probably isn’t helping.

IanF wrote: Tue Nov 12, 2024 10:50 pm Yeah, it appears they’ve been caught out by the lack of demand in EVs. Plus the security issue accelerating the withdrawal of the Cayman/Boxster, which probably made sense when the decision was made, but now looks like a risky move (although a two seat EV with Porsche branding should be something special hopefully).

Mercedes and Jaguar have both tried to move their brand up market, I don’t think it’s worked for Mercedes, and doubt it will for EV-only Jaguar, so the increase in price of Porsches at the same time as the loss of low interest rates probably isn’t helping.

I would not be at all surprised if the "All EV" move is the final nail in Jaguar's coffin.

i’m not convinced that brand and heritage are that important for EVs, maybe even the opposite. Jaguar have no more experience in EV powertrains than Kia, and i expect most people think they all come from the same factory in China. So then it’s just down to making people pay more for actual design, features and materials - which Kia/etc have nailed now anyway.

Bye bye Jaguar.

Yes the decision by Jag to go all electric is hard to understand. In reality they'll be way behind others who had a march on them in this area and it ties in very little to their old school motto of grace pace and space.

I think they were probably over optimistic that the success of the ipace would translate across the brand as a whole. I agree that I think they'll now just disappear sadly.

If I were Porsche I'd start working on a smaller version of that hybridised flat 6 to go back in the Boxster/Cayman. That's what enthusiasts want and clearly chasing the volatile non-enthusiast Chinese market can lead to wild swings in profitability and ultimately drags the brand in a direction most of the rest of the world do not like.

IanF wrote: Tue Nov 12, 2024 10:50 pm Yeah, it appears they’ve been caught out by the lack of demand in EVs. Plus the security issue accelerating the withdrawal of the Cayman/Boxster, which probably made sense when the decision was made, but now looks like a risky move (although a two seat EV with Porsche branding should be something special hopefully).

Pardon my ignorance, but what's the Cayman/Boxster security issue?

PaulJ wrote: Wed Nov 13, 2024 3:28 pm

IanF wrote: Tue Nov 12, 2024 10:50 pm Yeah, it appears they’ve been caught out by the lack of demand in EVs. Plus the security issue accelerating the withdrawal of the Cayman/Boxster, which probably made sense when the decision was made, but now looks like a risky move (although a two seat EV with Porsche branding should be something special hopefully).

Pardon my ignorance, but what's the Cayman/Boxster security issue?

New cybersecurity regulations across the EU and the Cayman/Boxster ecu is hackable.

https://www.autocar.co.uk/car-news/new- ... vulnerable

Thanks Ian. I'll give it a read.