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Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:28 pm
by simon_g
Dead. https://www.am-online.com/news/manufact ... th-dealers

20 years since the Evo 6. I thought they were doing OK with the Outlander PHEV and the like but the fleet average CO2 must have been the final push.

Re: Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:31 pm
by Jobbo
Blimey. You see loads of Shoguns and L200s around. I thought they were doing OK.

Re: Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:40 pm
by Rich B
Jobbo wrote: Mon Jul 27, 2020 3:31 pm Blimey. You see loads of Shoguns and L200s around. I thought they were doing OK.
More or less than LandCruisers* though?

*or pretend LCs?

Re: Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:43 pm
by Jobbo
Far more :lol:

Re: Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:49 pm
by Simon
Jobbo wrote: Mon Jul 27, 2020 3:31 pm Blimey. You see loads of Shoguns and L200s around. I thought they were doing OK.
Yeah - my bosses wife has a PHEV Outlander and you see a lot of those around too. This is really surprising.

Re: Mitsubishi UK/EU

Posted: Mon Jul 27, 2020 3:56 pm
by simon_g
Apparently this is Renault/Nissan alliance related. Big drive to cut costs and it looks like Renault will lead in Europe, Nissan US/Japan/China and Mitsubishi rest of Asia and Oceania.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 11:52 am
by mik
Never owned one, but surprised to see this.

Their fall since the Evo appears to have emulated Subaru’s fall since the WRX/STI :|

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 2:15 pm
by Carlos
Mitsubishi sold over 10,000 L200's in the UK last year and Outlanders seem to be everywhere. Renault aren't going offer alternatives to retain those £s, seems bizarre.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 2:25 pm
by Swervin_Mervin
"Mitsubishi for US, Renault for Europe and Nissan for Asia." Hmm, talk about missing the target market. Maybe the UK market doesn't matter enough but I'd imagine the UK market for Nissan and Mitsubishi brands is larger than that for Renault. Renault comes with the baggage of flakiness, that isn't hte case for Japanese brands.

How very odd. It also reads a little like they'll become more homogenous and we'll simply get the region-specific badge stuck on, unless I'm reading far too much into that article.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 2:32 pm
by Rich B
i can kind of understand Mitsubishi, but Nissan would be an odd one to phase out - the gashquai has to be one of the best selling cars in this country?

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 2:48 pm
by Carlos
Rich B wrote: Tue Jul 28, 2020 2:32 pm i can kind of understand Mitsubishi, but Nissan would be an odd one to phase out - the gashquai has to be one of the best selling cars in this country?
Quick search says as well as the L200's 10k plus Outlander PHEVs a year in the UK and a further 12k plus Shogun's, ASX, Eclipse etc.

That's a £1 billion of cars.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 2:59 pm
by Rich B
Carlos wrote: Tue Jul 28, 2020 2:48 pm
Rich B wrote: Tue Jul 28, 2020 2:32 pm i can kind of understand Mitsubishi, but Nissan would be an odd one to phase out - the gashquai has to be one of the best selling cars in this country?
Quick search says as well as the L200's 10k plus Outlander PHEVs a year in the UK and a further 12k plus Shogun's, ASX, Eclipse etc.

That's a £1 billion of cars.
Crazy, unless it costs them £1.1billion to achieve those sales!

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 3:33 pm
by Sundayjumper
I read that and came away with the impression we’ll still get the cars but they’ll all be branded as Renault.

It’d help improve Renault’s reliability record, putting the other two brands under the Renault banner.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 3:37 pm
by RobYob
Think it's more to do with certain parts of the "alliance" leading development of different cars then them being badge engineered for sale by each brand.

Mitsubishi is in quite a weak position though.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 4:06 pm
by Ascender
I was thinking about the Navara too, surely there’s a veritable shed load of those getting sold each year, or has that market become very diluted now that everybody is building a pickup?

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 5:32 pm
by simon_g
Renault sell their version of the Navara (the Alaskan) in other markets, mostly South America but no reason they couldn’t bring it here.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 5:39 pm
by Jobbo
The Nissan X-Trail has been their third biggest seller (behind Qashqai and Micra). Renault's Koleos version was dropped a couple of weeks ago because it didn't sell. The Qashqai is regularly one of the top selling cars in the UK, the sister Kadjar is not.

In 2020, Nissan had sold over 30,000 cars to the end of June, Renault sold half as many.

It makes absolutely no sense to concentrate on the weaker brand in the UK. Now Nissan haven't specifically said they're going to dump Britain and sell us Renault-badged versions but it could be inferred. If they did, I bet they'd lose market share as against just Nissan's figures, let alone Renault+Nissan's current sales.

Re: Mitsubishi UK/EU

Posted: Tue Jul 28, 2020 6:24 pm
by Zonda_
Jobbo wrote: Mon Jul 27, 2020 3:31 pm Blimey. You see loads of Shoguns and L200s around. I thought they were doing OK.
I thought the Shogun was long dead, only ever see late 90s ones around here. The Outlander PHEV did seem popular though.

Re: Mitsubishi UK/EU

Posted: Wed Jul 29, 2020 7:00 pm
by ShockDiamonds
Yeah surprised at this too, although if it's cost-driven then perhaps normal reasoning goes out of the window. See plenty of Outlanders in Witney's car parks of a weekend, very popular round 'ere.

Re: Mitsubishi UK/EU

Posted: Wed Jul 29, 2020 9:34 pm
by Simon
Good thread retweeted by Sniff on Twatter today: