Why is this a surprise to anyone who's owned a car with a trip/fuel economy computer at any point in the last thirty years?
Re: Lotus Emira
Posted: Tue Jul 22, 2025 1:28 pm
by Mito Man
It'll do 22 laps of the full Silverstone circuit which is the longest track in the UK. I'd say that's sufficient and you'll have other problems long before you run out of fuel!
Re: Lotus Emira
Posted: Tue Jul 22, 2025 1:44 pm
by scotta
Mito Man wrote: Tue Jul 22, 2025 1:28 pm
It'll do 22 laps of the full Silverstone circuit which is the longest track in the UK. I'd say that's sufficient and you'll have other problems long before you run out of fuel!
I drained two tanks in a day on the Silverstone GP circuit in the club racer.
Re: Lotus Emira
Posted: Tue Jul 22, 2025 2:22 pm
by MikeHunt
Beany wrote: Tue Jul 22, 2025 1:24 pm
Why is this a surprise to anyone who's owned a car with a trip/fuel economy computer at any point in the last thirty years?
So that's possibly the end of the Emira I guess - the 300 staff left must be on the engineering not the manufacturing side.
Wonder how many people have orders in which won't get fulfilled?
Re: Lotus Emira
Posted: Fri Aug 29, 2025 8:54 am
by mik
I know they've been teetering on the edge for some time - real shame.
Re: Lotus Emira
Posted: Fri Aug 29, 2025 9:47 am
by V8Granite
They’ve been embarrassingly bad at job security for as long as I can remember.
We had people come to Perkins from Lotus on the test beds over 25 years ago as they hire and fire every five minutes.
Dave!
Re: Lotus Emira
Posted: Fri Aug 29, 2025 10:06 am
by Explosive Newt
The Emira is fundamentally a decent car - and didn't it have a backed up order book? So how they have failed to make it a success is mind-boggling.
Their forays into EV territory more predictable disasters however.
Re: Lotus Emira
Posted: Fri Aug 29, 2025 10:09 am
by GG.
Explosive Newt wrote: Fri Aug 29, 2025 10:06 am
Their forays into EV territory more predictable disasters however.
Though everyone has fallen into that trap - including Porsche.
Re: Lotus Emira
Posted: Fri Aug 29, 2025 11:42 am
by IanF
Jaguar is so fvcked..
Re: Lotus Emira
Posted: Fri Aug 29, 2025 2:19 pm
by integrale_evo
V8Granite wrote: Fri Aug 29, 2025 9:47 am
They’ve been embarrassingly bad at job security for as long as I can remember.
We had people come to Perkins from Lotus on the test beds over 25 years ago as they hire and fire every five minutes.
Dave!
Exactly this. Being into cars and spending the first half of my life living 10 mins away, everyone has always asked why I don’t work at lotus.
Because I’d like some sort of job security and they hire and fire on a whim at 6 monthly intervals!
I’m surprised there are 500 people working there in total to be honest, not sure how much it’s grown since I was there ( as a temp 25 years ago ) but at that point it still felt like a pretty small business where most people knew each other.
Re: Lotus Emira
Posted: Fri Aug 29, 2025 5:14 pm
by mik
Jobbo wrote: Fri Aug 29, 2025 7:38 am
So that's possibly the end of the Emira I guess
Yeah, who will build it? I suppose if they only sell a couple of hundred a year, the remaining staff would be enough.
Re: Lotus Emira
Posted: Fri Aug 29, 2025 8:19 pm
by mik
I thought there was talk of moving manufacturing East?
Re: Lotus Emira
Posted: Fri Aug 29, 2025 8:52 pm
by Jobbo
The article refers to that rumour and says it was denied.
Re: Lotus Emira
Posted: Wed Sep 03, 2025 8:32 am
by mik
As we are discussing Emira+ in this thread - Lotus released their Q2_25 Results a few days ago.
We could do with an @SSO breakdown, but $218MM loss cited for the first half of the year, with sales figures dropped significantly over the same period in 2024. (20% drop in lifestyle EV's, and 64% drop in sports cars (which is almost entirely Emira - maybe a smattering of Evija in there)).
With overall sales up in China, it was Lotus's biggest market for this period. That's mainly due to other market sales completely tanking however.
The Eletre (EV SUV) and Emeya (EV saloon) must offer huge profit opportunity (given their price point, with all manufacturing in China) that Lotus have clearly struggled to leverage. Even in China - Geely's home territory.