OV9

That's according to Ofcom's Online Nation report, an annual publication looking at what UK citizens do during their hours online and how much time they spend glued to gadgets.

According to the comms regulator, adults spent an average of four hours 20 minutes a day online in May 2024 across tablets, smartphones, and computers.

The report also shows that the total UK adult reach in a month of X (formerly Twitter) continues to decline. For May 2022, Ofcom measured X's adult reach at 26.8 million. In 2023, it was 24 million. By May 2024, it had fallen to 22.1 million, a year-on-year decline of 8 percent.

X suffered the most significant fall in total adult use of all social media sites, which also resulted in it sliding down the rankings to sixth, behind Reddit, which registered the largest year-on-year growth – 47 percent – taking May's figure to 22.9 million.

Several changes have been made at X in recent months, but the platform has continued on a downward trajectory in Britain and Northern Ireland.

Ofcom's figures align with other research on X. While still hugely popular, the service has been shedding users over the last two years. UK-based SOAX reported an 8.83 percent decrease in monthly active users since 2022 and 5.14 percent since 2023. This is despite global growth in social media users, according to Statista.

Mito Man wrote: Fri Nov 29, 2024 12:19 pm In hindsight it was clear it was purchased as a tool to help win the election for Trump/Elon so even if it gets shut down it’s been a success.

DaveE wrote: Fri Nov 29, 2024 12:28 pm

Mito Man wrote: Fri Nov 29, 2024 12:19 pm In hindsight it was clear it was purchased as a tool to help win the election for Trump/Elon so even if it gets shut down it’s been a success.

$45 billion is quite an investment to get your choice of president

DaveE wrote: Fri Nov 29, 2024 12:28 pm

Mito Man wrote: Fri Nov 29, 2024 12:19 pm In hindsight it was clear it was purchased as a tool to help win the election for Trump/Elon so even if it gets shut down it’s been a success.

$45 billion is quite an investment to get your choice of president

Matty wrote: Fri Dec 20, 2024 9:43 pm the AfD were already gaining lots of support.

Johnson and others have presented several pieces of evidence that suggest the account is linked to Musk:

Voice Analysis: Johnson claimed that software designed to analyze voice patterns matched the “Adrian Dittman” account’s voice to Elon Musk’s.

Slips of the Tongue: In earlier X Spaces, the account allegedly referred to Musk in the first person, a glaring slip that fueled suspicions.

Linguistic Patterns: Critics pointed out that the account’s speech patterns, including vowel sounds and linguistic habits, closely align with Musk’s South African background, particularly when the speaker became agitated.

Content and Behavior: The account’s frequent and fervent defense of Musk, coupled with its attacks on critics, struck many as eerily personal.

Social media has been ablaze with reactions, ranging from humor to outrage. A viral tweet summed up the bizarre situation: “You’re telling me Elon was using an alt account on a Twitter space with a voice changer, got so mad he dropped the act, exposed himself, and is now banning everyone who mocked him? Peak 2024.”