Jaguar?

[Swervin_Mervin]

It's only just occurred to me after all this time but, is the shit rebrand to JaGuar based on the American 2-syllable pronunciation?

[Matty]

I like that they’ve had the balls to do something crazy.

Agreed, and it looks like something you see in Cyberpunk, I like it as a design piece.

But I don't know who the target market is here. Would someone looking for a Bentley or Rolls go for this? Although lets be honest, the image of the latter two isn't great, you mainly see them being driven by footballers, rappers and gangsters, so they're not really a classy choice these days.

[Simon]

It's only just occurred to me after all this time but, is the shit rebrand to JaGuar based on the American 2-syllable pronunciation?

I think it's to do with out the text spells out on the new grill, and that they didn't want the tail from a lowercase 'g' below the line.