
Has anyone who considers that to be the recommended serving ever seen how pitiful 30g of cereal looks in a bowl?

And the Kellogs multipacks are 24.5g each. I would suggest that no kid over the age of 1 has ever eaten just one pack for breakfast.

That reminds me of one of Kellogg's slightly mind-bending legal arguments when the government wanted to put sales restrictions on high-sugar foods. Kellogg's claimed that because cereal is always eaten with milk, its nutritional values should be considered in that context too, e.g. what is the sugar % in 30g cereal + 150ml of milk. This would obviously dilute any sugar levels and take their cereals out of the "High sugar" category.