JLR refocus

[mik]

Haven’t watched the vid link in the post below, but looks like a big change in aims for them....

[Gavin]

Not especially up on their ranges but they don't have a Taycan or a Tesla equivalent do they?

[Nathan]

Wonder if they will be platform sharing or using off the shelf kit ?

[16vCento]

New XJ has been canned as well, so much wasted money there

[mik]

Not especially up on their ranges but they don't have a Taycan or a Tesla equivalent do they?

They only have the iPace today

[Rich B]

Surely the f type is a decent seller?

[V8Granite]

Bye bye Jaguar then.

Dave!

[Foz]

Change or Die..

One or more of the big names won’t make it through all this I think..

[Mito Man]

I reckon this is more that they won’t be able to meet emissions regulations by 2025 otherwise. They don’t have much of an EV to offset co2 emissions, their hybrids are a bit of a joke and it’s easier to just go full EV at this point.

[Swervin_Mervin]

I think we're pretty much on or very near to the EV tipping point as well - 5 years will seem like a long time for any company that doesn't commit soon I'd imagine.

[Mito Man]

VW recently said that they're not worried about all these new EV companies popping up, as did GM. Bentley said they won't remove their buttons and stick a massive screen in as their customers like buttons. It reminded me of the famous Blackberry quotes...

"On new technologies: "Cameraphones will be rejected by corporate users." – Mike Lazaridis, 2003.

On the threat from the iPhone: "[Apple and the iPhone is] kind of one more entrant into an already very busy space with lots of choice for consumers … But in terms of a sort of a sea-change for BlackBerry, I would think that's overstating it."– Balsillie, February 2007.

On the iPhone (again): "Again, I have said this before and I will say it again; Apple has done the industry an enormous favour because they basically told the world to expect a media player [the iPod] as a software feature on a good smartphone. As the leading smartphone appliance company and platform company, we could not buy that kind of validation for $100m."– Balsillie, April 2007.

On the iPhone: "As nice as the Apple iPhone is, it poses a real challenge to its users. Try typing a web key on a touchscreen on an Apple iPhone, that's a real challenge. You cannot see what you type." – Balsillie, November 2007.

-----------------------------

The traditional automotive brands are like Blackberry and Nokia back then. I reckon there will be many big ones that won't be around by the end of the decade. Institutions aren't backing the traditional brands nearly as much. Chinese EVs seem to be the next big thing, at which point the proper changes will happen. The new generation don't give much of a crap about brand loyalty which is a good thing.

[Rich B]

No irony posting that old brands won't embrace new tech in a thread about Jaguar going all EV and dropping internal combustion...

[Beany]

No irony posting that old brands won't embrace new tech in a thread about Jaguar going all EV and dropping internal combustion...

That, and they're hardly going to go "wow, that competitors product looks really fucking good, why didn't we think of that??"

[RobYob]

New XJ has been canned as well, so much wasted money there

Insane isn't it, if they'd simply commited to a stretched and massaged iPace platform in '14/15/16/17 the damn thing would be in production/facelift now.

[simon_g]

What’s the point of Jaguar these days? They’re selling less than Honda in the UK and will get overtaken by Dacia soon it’s that bad.

Poor 3 and 5 series competitors, an ageing sports car, SUVs that directly compete with LR equivalents. The I-Pace is decent but unprofitable and made for them by Magna Steyr.

I hope they do find a route out but I suspect they’ll be one of the earlier legacy brands to disappear for a new life on rebadged Chinese EVs.